The Carter
The Carter On The Park is a brand new Apartment Building located in the ever-growing city of Redmond. Named after local artist and woodcarver Dudley Carter, The Carter is a unique place to live; offering around 180 customizable homes. Bigfin was tasked with the challenge of creating a website and marketing materials that would equally focus on the lifestyle of a future resident, while paying homage to Dudley Carters artistry and the story of his work that influenced the aesthetic of The Carter.
Web Design & Development
After speaking with the team at The Carter, Bigfin gained a thorough understanding of their request for a new and improved version of the original brand launch of The Carter. The client requested that the new web design would urge users to explore apartment options, learn more about the favorable amenities and other building features, and encourage users to reach out directly to the team at The Carter to schedule a tour. The building and its surroundings were still in construction phases when the site was launched, so it was very important that The Carters online presence portrayed the future lifestyle that a resident could expect after completion.
Results
Just 9 months after their grand opening, The Carter Apartments are nearly at full capacity. Residents love the walkability to downtown Redmond, as well as the abundance of trails and parks in the area. Many are comparing these homes to resort-style living, which is great to hear! Bigfin continually updates the website with new photography, video, and content as the building and community grows.
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