Programmatic Ad Buying
Consumers do not like to be bombarded by irrelevant advertisements. With programmatic ad buying, you can be certain you’re not wasting your carefully crafted advertising messages on consumers who are not a good fit for your product or service.
Bigfin customizes the rules and reach of your ad campaigns to get your message to the right people at the right place and time. We also help you effectively reach your ideal audience by deciding when and where your advertisement is displayed. Programmatic ad buying ensures that your audience is being reached when they are active online.
By utilizing ad programming, we participate in real-time bidding. This allows us to bid immediately on available opportunities against the competition as they appear.
Benefits of programmatic ad buying:
- Automated process that allows for fast, large-scale transactions.
- Can significantly reduce media wastage because the ad is being served in the right time and place which in turn increases ROI for the campaign.
- The platforms use 1st party and 3rd party data on the online audience to ensure delivery to correct consumers.