Pinterest Overtakes Twitter in Popularity

Pinterest’s popularity has grown more than Twitter and LinkedIn combined over the last year, according to a Dec. 2013 study by Pew Research Center.
The study provided digital advertisers with a wealth of information on where their target audience is currently and where it might be headed in 2014.
Online social media users love Pinterest and it shows. Pinterest, the social media site offering users the ability to create online boards of images and videos, grew the number of online adults using its website by 6%; more than Facebook, LinkedIn, Twitter and Instagram (coming in second in the study at 4%).
Demographics in the Study
It’s no secret that Pinterest appeals to female users. Women are more likely to use Pinterest than men attaching no barriers other than the 18 or older facet used in the survey. LinkedIn, on the other hand, is popular among college graduates and internet users with higher incomes, the study revealed. Twitter and Instagram resonate with urbanites, younger adults, and non-whites. Facebook holds 70% usage from whites, Hispanics and African Americans.
How Pinterest Works for Businesses
As with individual users, businesses create an account, then use the site to pin images and videos to its online boards, which organize content into collections based upon interest. Existing and potential customers are then able to follow boards, which put the business’ pins in a feed from which they can repin, like and comment.
Businesses typically pin product and service-related offerings, and can create boards for employees, customers, contests, events and how-to’s for using products and completing projects.
Pinterest for businesses offers a web analytics tool and Pin It button for web pages. The social media site boasts increased referral traffic to business’ websites, resulting in potential for higher sales and market share.
Can You Run Ads on Pinterest?
Pinterest has only just begun to implement advertising. In October 2013, Pinterest began testing the promoted pin. These promoted posts work like regular pins with a promoted icon in the right hand corner, keeping the ads tasteful, transparent and relevant to its users.
Which social network do you feel is most useful to businesses?
About Bigfin.com
Bigfin.com LLC can create custom solutions for the social media needs of your business, including the creation and management of Pinterest accounts. Bigfin is an industry leader in search engine optimization, web design and social media. Looking for online marketing or web development services? Contact us online or by phone at 425-822-8200.
Image Credit: http://www.pewinternet.org
Business
Social Networks
Technology
Online Marketing
Advertising
Search Engines
SEO
Search Engine Marketing
Mobile
Web Design
Social Media Advertising
Local Search
Bigfin News
Marketing
Mobile Apps
Branding
strategic marketing
User Experience
Uncategorized
Reputation Management
Employees
Search
Bing
Website Content
Office Habits
Keywords
Social Apps
Logo Design
Social Media Managment
strategy
Employee Happiness
Wordpress
Yahoo
Online Trends
Clients
Web Development
Firefox
Microsoft
Online Security
Google Analytics
Design
Web Browser
Android
Internet Piracy
communication
Vine
Privacy
E-Commerce
landing pages
Snapchat
Email Marketing
Myspace
Google My Business
Tradeshows
Digg
Holiday Season
Seasonal
YouTube
iOS
Microsoft Edge
Safari
Summer
Leave a Reply