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Pinterest for Business

With 11.7 million active registered users, according to estimates from AppData.com, Pinterest has become one of the top traffic-driving sources over Twitter and even Google +.  Time magazine listed Pinterest in its “50 Best Websites of 2011” column and they have just added this year’s SXSW  Breakout Digital Trend award to their growing list of accolades. With this type of reach, a business should now have a Pinterest account of its own.

What is Pinterest?

Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Imagine potential clients pinning images of your products and promoting them on their favorite boards. More than 80% of all pins are then repinned on others boards, utilizing the power of word-of-mouth advertising online.

How to Pinterest for business

Create your own business profile and theme-based image boards to reflect your products or services. Make sure all of the images you use are eye-catching and link back to your website. Start uploading, linking and pinning your product images to the boards you have created and watch the re-pinning begin. Follow potential customers, industry leaders and trend setters’ boards to broaden your audience and engage more visitors.

There are many articles on how to track your images using Analytics and RSS feeds to truly see the power of this business tool and learn how to use it. Stay on top of your pinning and let Pinterest help to grow your business.

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