Pinterest 3rd Most Popular Social Media Website
Pinterest is the 3rd most popular social media website behind Facebook and Twitter according to a 2012 report by Experian Marketing Services. Pinterest traffic has increased by 50% in just one month – from January 2012 to February 2012.
What is Pinterest?
Launched in March of 2010, Pinterest is a pinboard-styled social media photo-sharing website that allows users to create and manage theme-based image collections.
Pinterest User Profile
According to Experian, the majority of Pinterest users (60%) are female and the majority of pinned photos feature home décor, crafts, fashion or food. Pinterest users also tend to be heavy web users who are interested in hobbies, crafts, sports, fitness, home, garden and family-oriented websites. These interests make the profile of the Pinterest user different from the user profile of some other social media websites like Facebook or YouTube.
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