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Pinterest 3rd Most Popular Social Media Website

Pinterest is the 3rd most popular social media website behind Facebook and Twitter according to a 2012 report by Experian Marketing Services. Pinterest traffic has increased by 50% in just one month – from January 2012 to February 2012.

What is Pinterest?

Launched in March of 2010, Pinterest is a pinboard-styled social media photo-sharing website that allows users to create and manage theme-based image collections.

Pinterest User Profile

According to Experian, the majority of Pinterest users (60%) are female and the majority of pinned photos feature home d├ęcor, crafts, fashion or food. Pinterest users also tend to be heavy web users who are interested in hobbies, crafts, sports, fitness, home, garden and family-oriented websites. These interests make the profile of the Pinterest user different from the user profile of some other social media websites like Facebook or YouTube.

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