Monitoring Website Traffic
Monitoring website traffic is critical, since it provides insight into the habits and behaviors of online users. A successful website should attract new potential clients and customers to your business. Monitoring and evaluating your visitors helps you know whether your website is doing its job. To keep track of your site, one of the easiest and most effective ways to monitor your website is by using Google Analytics.
What is Google Analytics?
Google Analytics is a free web analytics service offered through Google that allows you to monitor all visitor activity on your website. You can see where website traffic is coming from, where they are going, how many visitors are coming to your website, and through which search engines and key words they found your website. Google Analytics provides business owners with information such as the number of people reaching to the contact form on their website and the number of leads and conversions. It also lets users know the amount of sales that their business has generated in the current month and allows them to compare it to the previous months as well.
The free standard version of Google Analytics is a great web analytics tool, but since it samples data, it provides users with more of an average of the statistics. For example, you might not see an accurate hit count on a very busy website. If you would like to get more accurate results, along with direct support, account management, hands-on implementation assistance and greater data limits capacities, Google Analytics 360 Suite might be a better fit.
Using Google Analytics 360 Suite
Google Analytics 360 Suite consists of “a set of integrated data and marketing analytics products” that enhance measurement capabilities for enterprise businesses. This new, paid-for measurement platform has been recently released by Google with an aim to provide more integrated, easier-to-use tools to help marketers understand their customers’ journeys better. The goal of this service is to ensure that these new tools are simple, easy to use, and that they provide marketers with actionable data and not just a flood of data.
Within Google Analytics 360 Suite, there are six products, four of which are new and two rebranded:
Google Analytics 360 – This is a rebrand of Google Analytics Premium. It serves as a centerpiece measurement for customer data analysis. Google Analytics 360 is built to work with AdWords, DoubleClick Bid Manager, and other Google advertising products.
Google Attribution 360 – Formerly known as Adometry, it has been rebuilt to integrate with the rest of the suite. Attribution is a cross-channel attribution product that lets marketers enter all of their marketing spend data to assess marketing performance. It helps advertisers understand marketing investments and do proper budget allocations.
Google Audience Center 360 – A data management platform that works natively with Google DoubleClick and Adwords as well as other third-party providers and demand-side ad platforms. It helps marketers connect with customers on different channels and devices.
Google Optimize 360 – This product allows website personalization and testing, with the aim of helping marketers offer better experiences. Marketers can see various variations of the site and select a version that works best with their audience.
Google Data Studio 360 – Tool for quickly and easily sharing real-time marketing data visualizations across company departments. It can also generate reports and dashboards to help you track stats.
Google Tag Manager – This feature offers marketers an easy way of collecting site information in the bid to streamline workflows and increase data accuracy. It turns data to dashboards and interactive reports.
Google Analytics 360 Suite provides an array of marketing tools that work hand-in-hand to create a smarter management and monitoring experience over your website traffic. It is a game changer for digital marketers and analysts who want to make sense of user behaviors and data coming from a variety of sources. Google’s all-in-one solution will mean marketers can finally get ahold on managing the data that is available to them and will help them unify data from different channels.
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