What Instagram Business Profiles can do for Your Business

The social media platform known as Instagram, has introduced an exciting new feature – business profiles. You can finally convert your existing personal profile on Instagram to a new and improved business profile. Wondering if you should make the switch? Check out all that a business profile on Instagram has to offer.

Why Switch to A Business Profile?

Switching to a business Instagram profile from a personal profile gives you the added bonus of access to Instagram insights and business features that the personal profile lacks. Some of the new features will make it easier for customers to connect and contact your business. For example, you can add a phone number, an email address, the business’s physical address, and a clickable link to the website. This is an exciting advancement, as no previous link on Instagram has been made clickable other than ads. Moreover, when contact info is listed, a “Contact” button is added to the top of the profile for any user to click. Once clicked, it provides a few options such as driving directions or email. For obvious reasons, these bonus features are both user-friendly and business-friendly.

Instagram Insights

Instagram for business offers the ability to track the performance of each post using Instagram Insights. Similar to Facebook, Instagram records the number of impressions, reach and engagement (likes and comments) that each post accrues. This can help businesses understand which posts resonated better than others, and how to adjust and improve content accordingly for future posts. Plus, it gives businesses a more accurate idea of who they are currently reaching, compared to who they initially thought they should target.

Promoting Posts

Instagram now allows businesses to promote posts from a business profile. In the past, Facebook was the only social platform that allowed for paying to “boost” a post, but now you can promote a post directly from the Instagram app. There are a few requirements, such as you must be considered an admin on the Facebook Page that is connected, and you must follow Facebook’s Advertising Policies. However, this allows for a more connected and well-rounded approach to reaching multiple audiences with the same message.

Last but not least, wondering how exactly to convert your personal Instagram profile to a business profile?

Business Profile Setup

Go to your profile and tap the sun icon in the upper right-hand corner.
Tap Switch to Business Profile.
On the Connect Your Facebook Page screen, you will see all of the Facebook Pages you are currently an admin on. Select the page you would like to associate with your Business Profile on Instagram.
On the Set Up Your Business Profile page, review your business’s contact information, make any necessary changes and tap Done.

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