The Importance of Mobile-Friendly Websites

Cell Phones suspended by Hot Air Balloons

Online users and prospective customers are progressively turning to mobile. Thus, mobile-friendly websites are no longer an option—they are mandatory. At, we ensure to create a responsive website designed for any sized screen, while being user-friendly on all desired devices. We understand the importance of a great first impression. Read on to understand the significance of mobile-friendly websites and what your site may need to outshine your biggest competitors.

Mobile-Friendly Website: What is it?

A mobile-friendly website is formatted to properly display on smaller screens (such as smartphones and tablets). As an increasing number of mobile users access information from their mobile devices, it is imperative that visitors are having an easy and positive experience with your mobile site. Mobile-friendly websites consider the following factors:

  • Legible and bigger text size and content that fits the page
  • Easy to follow navigation
  • Large touch-friendly buttons/navigation
  • Download speed is faster

Mobile Website High Demand

Today, mobile is utilized as the easiest access for online information, especially when customers/visitors are always on the go. If your website is not mobile-friendly, prospects will attempt to use your site and immediately become frustrated, causing them to simply go elsewhere for business.

This is important to note because mobile devices exceed the number of searches on a desktop as 60 percent of internet traffic comes from mobile devices. In comparison to desktop online users, mobile users also spend more money each purchase. As a whole, having a mobile-friendly website has and will always matter in regards to reaching a wider audience and creating a larger customer base.

Google and SEO Improvement

Not only do mobile-friendly websites matter to mobile users, but Google also cares a great deal about the proficiency of a business’ mobile site. Having a mobile-friendly site is quite important for organic search results. If Google considers your mobile website “unfriendly”, expect a possible penalty. This penalty (also known as an intrusive interstitial) can cause your website to suffer from a lower search ranking on Google. This is important because the lower your business ranks, the less likely mobile users will see your business first on a given page, which will potentially impact your website traffic and overall online presence.

Brand and Engagement

Did you know that mobile users who believe a website offers excellent mobile experiences are more likely to return for future business? According to Mobify, approximately 90 percent move between devices, also known as “multi-screening” to complete a specified task. Hence, a mobile website needs to have proper functionality and consistency in order to have mobile users gain a trust and a liking for your site. When a mobile website can seamlessly fulfill customer demands, a certain level of trust and accountability is formed. Thus, businesses with mobile-friendly websites acquire a loyal following and are ultimately better off.

Mobile-Friendly Checklist

Overall, a mobile-friendly site will help with important factors such as visibility, inclusive user experience, brand identity, and more. At Bigfin, we follow this checklist to ensure your mobile-friendly website confidently answers “yes” to all of the following questions:

  • Page speed: does your site load within three seconds?
  • Content easy to read?
  • Does your website include easy navigation?
  • Would you spend time on your website if it was not your own?
  • Good user experience?
  • Main content easy to locate? is an industry leader in online advertising such mobile advertising, SEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketing? Contact us online or by phone at (425) 822-8200.

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