How to Promote Your E-Commerce Website

Promote Your E-commerce Website

In this day and age, having a flashing neon sign or word of mouth is not enough to get a small business on its feet. Internet marketing is crucial to reaching as many customers as possible. Websites are the storefronts of the 21st century, but having a website alone is not worth much if you can’t properly market it. Promoting an e-commerce website can be expensive, so here’s a few ways a business owner can do it on their own.

Search Engine Optimization

The first step to promoting your online inventory is making it a top hit on search engines. This is incredibly important, because the higher up the website is on Google searches, the more hits and the more customers you can get. Good first steps are incorporating important and relevant keywords to your business in your website, and maintaining the fastest load time for users accessing your site by getting rid of unnecessary code, and software programs such as Flash that aren’t quickly read by site engines.

Create a Blog

Creating a blog and posting often about topics related to your website has a huge impact on SEO. The more relevant and interesting posts you have, the more people are going to see your website. The use of main keywords in these posts is also very important. Active blogs will be placed much higher up on search engines than inactive sites.

Social Media

Social media is important for reaching many different types of customers. Facebook and other sites are constant haunts for most people, so having a page that promotes your wares is very beneficial. Social media sites also help future customers look up your business, and help connect you directly to your customer base.

Send Out Samples for Review

Sending out samples to bloggers or You Tubers for review is a great way to expand your customer base. This introduces your product in a way that already receives a lot of attention. Reviews are critical for shoppers, and having your product highly reviewed can result in a huge rise in sales. This is another way of getting your inventory “out there” and attracting attention, and therefore more customers.

Paid Advertising

The most effective way of promoting an e-commerce website is to hire professionals like SEO and website upkeep is a daily struggle, and sometimes it’s more effective to let a skilled group of people handle it. Hiring an advertising company can also get you started in the short term.

At the end of the day, it’s about spreading the word about your site and garnering attention. There are many different methods to this, and the sooner you start, the better.

How Can Help?  is an industry leader in online advertising, SEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketing? Contact us online or by phone at (425) 822-8200.

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