Facebook News: 3 New Tools and Features You Need to Know

Facebook recently rolled out a few changes. Keep up to date on the latest Facebook news and learn about 3 ways Facebook is upgrading its social power. Start thinking about how these changes could enhance your social media marketing efforts in the future—or today.

1. A Free Education in Social Media Marketing

Facebook just released new free resources for businesses and organizations of all sizes to boost their social media education. One resource, Blueprint, offers modules and courses on Facebook marketing, so you can identify and navigate the challenges that affect your business. Curriculum like Blueprint is often best digested in bite-size pieces, so plan to move through it in sections over the next few months either alone or with your team.

The second resource is simply called Learn How. It’ll teach you basic skills like navigating page settings, running ads, and interpreting data. Learn How is a great place to go when you need to be walked through a process.

2. Money Transfer and B2C Communication via Messenger

In Mid-March, Facebook granted users the opportunity to transfer money via Facebook messenger. Then it took Messenger’s functionality one step further by letting businesses use it to communicate with their customers for an improved online shopping experience. Currently, businesses like Everlane and Zulily are able to use Messenger to send shoppers receipts and order information.

If you’re already calculating the commercial benefits of Facebook Messenger, you’re not alone. Re/code writes that Everlane’s Michael Preysman has hopes for Messenger to “drive demand and new purchases” in the future.

How could Messenger marketing boost your business? If your business provides a service, could it be used for scheduling appointments or sending maintenance reminders? What about the ability to send coupons, images, and info in real time?

3. More Opportunities for Apps

There’s no such thing as too much information when it comes to how customers interact with your product and business. Online consumer behavior is essential to tracking progress. In light of that, Facebook is offering Analytics for Apps so you can access analytics on your company’s app and website. Facebook explains that the analytics can reveal stats to better inform marketing efforts, such as which devices visitors use to access your site or app.

Speaking of apps and Messenger, Facebook sparked a lot of attention by offering up a platform compatible with Messenger. Now developers can create even more apps that work seamlessly with Facebook’s Messenger experience, bringing more media into conversations. Right now Facebook Messenger apps are mostly for adding elements like gifs, music, and images to a conversation, but big-name companies ESPN and The Weather Channel also have apps. How could future apps increase content sharing via Messenger and expand your marketing campaign reach?

With greater ways to share, your company’s content could make its way directly into consumers’ hands. Visual elements like images and infographics often go viral. Imagine if your company’s content could be shared easily via Messenger and tagged with your company name or site URL. Instead of waiting for users to find your Pinterest or Tumblr and then re-share posts, you could create entertaining or educational visuals that make their way directly into Messenger conversations, targeting potential customers you might have previously never had access to.

Stay up to date with social media marketing. We’ll continue to highlight news, tips, and relevant information in the Bigfin.com blog. Are you wondering about your options for social media marketing? From Facebook ads to Google+ posts, Bigfin curates and creates social content that mirrors your brand and messaging.

Learn more about how we manage your social presence so you can focus on the other aspects of your business.

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