Why Does Every Business Need a Responsive Website?

Now more than ever, people are choosing to spend a majority of their time online. This means that an excellent, workable, responsive website is no longer an option – it is the norm. A great website focuses on design, usability and accessibility and gives users an enjoyable online experience. According to SocialTimes, up to 81 percent of shoppers conduct online research before buying a product. Your website is an extension of your business, and should convince visitors to choose your product over your competitors. Read on to discover why it is essential for every business to have a responsive website and how leaving a lasting impression can be a worthwhile investment long term.

Your website is a reflection of your business.

Since your website is a direct representation of your business, it is crucial to send the right message to current and potential clients. If your website looks professional and well designed, then it is likely your clients will perceive your business as successful and trustworthy. It will send the message that you are a professional who has enough clients and income to have a quality site built. According to a search study conducted by Putnam, when asked to describe why people mistrusted a website, 94 percent of comments were directly related to web design elements, and only 6 percent referenced specific content. A well designed website that is welcoming and trustworthy to visitors can generate better customer traffic and an increase in new business leads.                                                        

Having a website can lead to extra business.

Nowadays, a website is usually one of the first interactions a prospect will have with a business. A responsive website can impact how your target market and prospects perceive your business. Establishing an effective internet presence through your website is important, and if you are not showing up online, you are losing business. An effective website is visually appealing, easily allows visitors to find what they are looking for, and influences customers to buy what you are selling. Building a website with the right strategy in mind can put your business ahead of the competition and attract more customers.

Having a well-designed and thought out website can also mean more global business. After launching your website, it becomes visible to almost every country around the world, which means that you can expand your clientele to a much larger audience. It is smart to still keep your target market in mind, but an international audience is an added benefit.

Learn more information about your buyers.

A website can be a great learning tool for your business. It can help you understand how your customers buy, who they are, and what they want. You can learn a lot about consumers’ online behavior when they search online or interact with your website. Learning about your target audience can better your chances of increasing sales and beating your competition as well. The benefit of a good website is that you can see this data by using analytics tools such as Google Analytics. Google Analytics can help you analyze visitor traffic to help paint a complete picture of your audience and their needs.

Are you looking for additional help with building the perfect website?

Our designers at Bigfin.com are technically more creative. We use innovative digital marketing techniques to connect you to your customers and achieve results. Our team revels in creating unique, individualized digital strategies for each of our clients. Additionally, Bigfin.com deploys a comprehensive approach to new customer acquisition utilizing the latest technologies in analytics, social media, email, blogs, search engine optimization, and behavioral targeting.

About Bigfin.com

Bigfin.com is an industry leader in online advertising, SEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn and other social outlets. Looking for mobile website solutions or help with search engine marketing? Contact us online or by phone at (425) 822-8200.