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At times, we can find ourselves clouded with false information that appears out of this world. Is social media and marketing dead? or losing its impact? We are here to save you with the truth! Fact not myth: the amount of social media users is expected to increase to 2.95 billion by 2020 according to…

Snapchat, the third most popular social app amongst millennials, is now at an estimated $20 billion valuation in 2016. The famed social app has shown tremendous growth over the years since its initial launch in 2011 and has an impressive 150 million daily active users worldwide. The question remains, what has led to Snapchat’s success?…