Latest Search Posts

School is back in session! Whether you are a marketing professional or a business interested in marketing services, understanding marketing vocabulary is essential when speaking to clients or selecting an agency. At Bigfin, we want to make sure no student or client falls behind. Familiarize yourself with six common marketing terms to become the star…

Google Ads (formerly Google AdWords) helps businesses promote their brand, products, and services online with faster and improved results. As an effective advertising apparatus, Google Ads displays ads to online users that are actively looking to buy specific products or services in your area. Best of all, you only pay for results (such as phone…

Ranking high on search is one of the most important ways to boost a business’s awareness and recognition with online users. Most importantly, businesses that land the first position in search receive nearly 42.25% of all click-through traffic, while the second position receives as little as 11.94%. One trick to boost search ranking is to…

Google is king when it comes to the world of search. Their ever evolving algorithms and rules make up the framework of this vast information-rich world. When it comes to search engine optimization, what stands today, may not be here tomorrow. Do you know how to properly optimize your Google search listing? Small changes can…

Google My Business (GMB) can be a powerful optimization platform for SEO strategies and improving online presence. Also, creating or claiming a GMB listing can present a positive impact on local search rankings. Best of all, GMB contains native features and continues to add useful enhancements. Particularly, the newest addition is the “posts” section that…

Voice search is an increasingly common way in which people are interacting with devices, whether they recognize the cultural shift or not. Do you own a connected device in your home (Alexa, Google Home, etc.)? BrightLocal stated 50% of all searches will be voice searches by 2020. That is a startlingly high percentage when you…