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School is back in session! Whether you are a marketing professional or a business interested in marketing services, understanding marketing vocabulary is essential when speaking to clients or selecting an agency. At Bigfin, we want to make sure no student or client falls behind. Familiarize yourself with six common marketing terms to become the star…

At times, we can find ourselves clouded with false information that appears out of this world. Is social media and marketing dead? or losing its impact? We are here to save you with the truth! Fact not myth: the amount of social media users is expected to increase to 2.95 billion by 2020 according to…

Earlier this month, Google released a statement that announced the end of Google+. According to a recent blog post released by the company, they state that “Google+ has not achieved broad consumer or developer adoption, and has seen limited user interaction.” They proceeded to state that 90 percent of user sessions last less than five…

Influencer marketing may arguably be the future of advertising. As one of the fastest-growing online acquisition methods of the year, we believe it may be worth understanding what makes this facet of digital marketing so attractive to brands worldwide. Is the rise of social media influencing just a trend and why has it become so…

Recently, Facebook has been under a lot of scrutiny due to the scandal on data exploitation with a controversial data breach that may have involved Russia and political data. Facebook makes revenue off data collection of its users, by selling it back to advertisers. However, there has not been much control on whether third party…

Social media is an accumulation of online communication that is utilized for interacting, sharing, and providing input and collaboration. With over 2 billion social media users worldwide, the significance of implementing social media for your business is an opportunity that should not be ignored. For businesses that have already established a social media presence, it…
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