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At times, we can find ourselves clouded with false information that appears out of this world. Is social media and marketing dead? or losing its impact? We are here to save you with the truth! Fact not myth: the amount of social media users is expected to increase to 2.95 billion by 2020 according to…

Social media is an accumulation of online communication that is utilized for interacting, sharing, and providing input and collaboration. With over 2 billion social media users worldwide, the significance of implementing social media for your business is an opportunity that should not be ignored. For businesses that have already established a social media presence, it…

With the rise in social media popularity, Instagram proves its importance among its other social networks. In the last two years, it has grown exponentially, having just recently hit 700 million users. Similarly to its counterpart Facebook, Instagram allows individuals and businesses to curate photos of their lives to create an online photo album. These…

The social media platform known as Instagram, has introduced an exciting new feature – business profiles. You can finally convert your existing personal profile on Instagram to a new and improved business profile. Wondering if you should make the switch? Check out all that a business profile on Instagram has to offer. Why Switch to…

Last week Facebook announced the introduction of a new Instagram micro-video sharing tool. According to many tech experts, this new video sharing feature appears to be the Facebook response to Twitter’s Vine app. Vine allows users to take and share six second videos, commonly referred to as “micro-videos”. But unlike Twitter, “Instagram will allow users to edit…

Facebook, viewed by some as the be all and end all of social networking, may be losing some appeal among its teen demographic. According to a recent PEW Research Center study, “While Facebook is still deeply integrated in teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting…
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