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At times, we can find ourselves clouded with false information that appears out of this world. Is social media and marketing dead? or losing its impact? We are here to save you with the truth! Fact not myth: the amount of social media users is expected to increase to 2.95 billion by 2020 according to…

Recently, Facebook has been under a lot of scrutiny due to the scandal on data exploitation with a controversial data breach that may have involved Russia and political data. Facebook makes revenue off data collection of its users, by selling it back to advertisers. However, there has not been much control on whether third party…

It appears Facebook cannot catch a break lately. Oculus, a Facebook-owned virtual reality company, broke thousands of Oculus Rift headsets when it forgot to renew a security certificate for its software last week- oops! Essentially, software needs an SSL certificate to authenticate a server to a user which makes middle-man attacks more difficult. Without it,…

Social media is an accumulation of online communication that is utilized for interacting, sharing, and providing input and collaboration. With over 2 billion social media users worldwide, the significance of implementing social media for your business is an opportunity that should not be ignored. For businesses that have already established a social media presence, it…

Social Media Engagement Matters Social media in its simplest form is a modern framework for communication. When it comes to maintaining a professional presence online, successful companies listen to their customers, customers listen to peers, and peers review brands. More than ever, small businesses are expected to have an active and engaged presence on major…

Young, tech-savvy, and powerful. Millennials are imperative to the success of thriving companies—they have grown up with social media and the Internet, while being able to adapt and grasp the newest technology. For this reason, millennials’ online social media habits matter. As the top prospective consumers to reach by social media, it is important for…