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School is back in session! Whether you are a marketing professional or a business interested in marketing services, understanding marketing vocabulary is essential when speaking to clients or selecting an agency. At Bigfin, we want to make sure no student or client falls behind. Familiarize yourself with six common marketing terms to become the star…

Google Ads (formerly Google AdWords) helps businesses promote their brand, products, and services online with faster and improved results. As an effective advertising apparatus, Google Ads displays ads to online users that are actively looking to buy specific products or services in your area. Best of all, you only pay for results (such as phone…

The beloved American football season is coming to a close, and that can mean only one thing: Super Bowl LIII is here! Whether you are a die-hard Rams fan or Patriots fan, you cannot watch the Super Bowl without watching commercials. Forget game day and get a sneak peek at this year’s most anticipated Super…

Google My Business (GMB) can be a powerful optimization platform for SEO strategies and improving online presence. Also, creating or claiming a GMB listing can present a positive impact on local search rankings. Best of all, GMB contains native features and continues to add useful enhancements. Particularly, the newest addition is the “posts” section that…

Pay-per-click management can be a powerful tool when it comes to driving site traffic and increasing engagement. It can be even more effective when marketers take advantage of remarketing lists in Google AdWords. Have you ever wondered if your ads are being shown to a relevant audience? Read on to discover the art of remarketing and…

At Bigfin.com, we focus on providing world class digital marketing campaign strategies, social media management, web design, and web development solutions. Our industry jargon, acronyms, and specialized terms can be challenging to grasp for anyone seeking first-time help from the pros, or for those who are new to the ever-changing world of digital marketing. To…
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