Back To School: Online Marketing Terms

marketing terms

School is back in session! Whether you are a marketing professional or a business interested in marketing services, understanding marketing vocabulary is essential when speaking to clients or selecting an agency. At Bigfin, we want to make sure no student or client falls behind. Familiarize yourself with six common marketing terms to become the star pupil in marketing.

Digital Marketing

First, let us start with the essential basics. How many of us can actually provide a concrete explanation of what digital marketing is? As a refresher, digital marketing is all marketing efforts and online strategies accessed through the internet or electronic devices. Generally, digital channels include social media, email, search engines, websites, and more. Overall, the goal is to engage and connect with both existing and potential customers.

Inbound Marketing

Next, inbound marketing. Digital marketing and inbound marketing are not the same, but relatively similar. In other words, inbound marketing is a strategy to reel in customers using engaging and enticing content that is created specifically for them. For example, Bigfin provides inbound marketing services that include search engine optimization (SEO), blog writing, social media, and more to create fresh content for your target customers. Additionally, services include pay-per-click (PPC) and micro-targeted display (MTD) advertising. In conclusion, these strategies can boost customer actions on your website or increase purchases and sales.


Understanding keywords that match your business is an integral part of all marketing efforts. Keywords (or search terms) are words or phrases online users type into search engines when they are looking for something on the web. Quick example: “best apples”. Ultimately, it is important to determine the best keywords to make sure the right customers find your business.

Local Organic Search

An organic search is simply adding a keyword to a search engine and finding results. To make things more specific, local organic search involves adding a location to a keyword. For instance, “best apples in Seattle, WA” or “movie theaters in Bellevue”. Overall, adding locations to your keywords is helpful. Plus, it helps businesses discover customers that are ready to find your services and become instant customers.

Search Engine Optimization (SEO)

One of the giants of marketing strategies is Search Engine Optimization (SEO). Bigfin is one of the top companies that have the technical experience to ensure your business can appear on page one through our SEO services. SEO is the technique of refining websites to ensure the website is accurately indexed by search engines and optimization is utilized to present all elements of a website in the best possible light. Thus, optimizing elements such as content, titles, local citations, and keywords will help your business rank 1st on page one.

Lead Generation

Lastly, lead generation is a marketing strategy that involves engaging and converting online users to become interested in your company’s services or products. Most importantly, it is important to receive qualified leads to convince users to make a buying decision. Bigfin provides strategic ways to generate qualified leads through advertising, blogging, and email marketing. Other examples include job applications and online content that engages customers.

About is an industry leader in online advertisingSEO and custom web design. Our comprehensive digital marketing solutions include social media management as well as social media advertising on Facebook, Twitter, Google+, Pinterest, LinkedIn, and other social outlets. Looking for mobile website solutions or help with search engine marketing? Contact us online or by phone at (425) 822-8200.


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